Tim Flight

Things are crazy. Things are very crazy. I’ve written close to 100 blog posts this week and I’m still behind on one of them (flightnest). This whole craziness has been the result of a few different factors.

• Google let one of my websites out of the sandbox. Or since Google barely acknowledges such a thing exists I’ll say that overnight traffic from Google increased over 30 times normal levels. Yes, I wrote that correctly, overnight traffic increased 30 times.
• Perhaps it wasn’t entirely the sandbox, as I made a couple of other important SEO changes to my site and perhaps all of that hit at once. Who knows. I’m happy though.
• I’ve started to really figure out contextual advertising. It takes time. Contextual advertising isn’t simply adding ad code and changing colors and placement. As Jeremy Wright has said, contextual advertising is now about “delivering the correct ad to the correct visitor at the correct time”. I’m closer to understanding this now.
• The start of a new year is just a crazy time in general. We’ve all taken some time off over the holidays, got behind in work, and then all of these trade shows like CES and MacWorld happen that I need to cover news from.

All of this boils down to being a crazy time. I’m behind on a few of my other, non blogging projects (sorry John!) and I also have realized that I need to take some time, sit back, and evaluate where my business has gone in the past fourteen months. I sense a new direction is in order, one that will allow me to set aside the projects I was never enthusiastic about doing, but did so because they were lucrative. Instead I’ll be focusing on projects I enjoy, that I avoided before since they were not lucrative…. but now I’ve figured out how to make them lucrative.

Overall, I need to figure out how to start saying no. I’ve turned down a few projects in the past, but not many. I need to start looking at projects in a different way, and evaluating them based on time constraints and long term gain. And this is just the start of some business brainstorming I need to do. I wish business coaches were less expensive.

This entry was posted on Thursday, January 5th, 2006 at 6:54 pm and is filed under General, Misc, My Works. You can subscribe via RSS 2.0 feed to this post's comments. Both comments and pings are currently closed.