Importance of Networking - Client Referrals

Someone recently asked me in the comments of one of my posts how much of my work comes from advertising and how much comes from word of mouth. I have not spent one cent on advertising and therefore all of my business comes from word of mouth.

Still, while I know 100% of my business comes from word of mouth it might be helpful to further break down that category so I know if particular clients are sending me lots of referrals and to identify the “chain”.

So I put together a list of my clients over the past eleven months and then used OmniGraffle to display the results…. And the results were astonishing to me.

Networking

In one case a site I volunteered several hundred hours to build resulted in numerous new clients. So it certainly paid for my time! In other cases a client that was small ended up referring me to several other people who became large clients.

I think this is why blogging works. Through comments and trackbacks you make that connection between people that would otherwise be anonymous through a typical “website”. I can even track back my association with b5media to several levels.

At one point I was looking for a website development job in Maine and I stumbled across flyte and from there I found the flyteblog. The flyteblog linked up with ProBlogger where I found the post about Jeremy looking for bloggers in what turned out to be b5media.

Don’t underestimate networking.

Explore posts in the same categories: Misc, My Works

2 Comments on “Importance of Networking - Client Referrals”

  1. Gail Hartnett Says:

    Hi Tim…I found your page by googling “networking” images…Love the diagram and was hoping I could use it…Is it a PowerPoint “button” that I could fill in my own names to the chain? I’m facilitating a 90 minute learning lab for the Women’s Council of REALTORS(r). I am a Realtor(r) and am refining a 25 minute program that I have been doing for several years. Thanks for your help. Gail

    Gail Hartnett
    2006 National President
    Women’s Council of REALTORS(r)
    208 472-5309
    gail@gailhartnett.com

  2. Tim Flight Says:

    Hi Gail,

    Yes, that is fine and thanks for asking!